SEO Notebook

The SEO Notebook is filled with ideas on how to improve your website SEO.

We can help you get from where you are now to a higher performance level.

SEO advice you can learn quickly and implement immediately.

18 Sep

Storytelling – Time Setting – The Future

Storytelling & Content MarketingStorytelling to Inspire

Storytelling is something that most people love and storytelling meshes perfectly with the way our minds have evolved.

A story that helps to convey your message and helps to inspire your audience is a very valuable story. I want to use this post to explain the concept of the telling a story that takes place in the future. Full Story

16 Sep

Content Marketing Stickiness

Content Marketing and Making a Message StickyContent Marketing Stickiness

A Stickiness Framework from “Made to Stick”

I really like the book Made to Stick by Chip and Dan Heath. I own both the book and the audio CD.

They go into detail about a framework that can be used to evaluate whether an idea is “sticky” or not.

Here are the six core parts of their framework:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Stories

This book is required reading if you create content to market your business. Here is a summary of the framework so that you can get an idea of how it can help verify your content ideas. Full Story

25 Aug

Content Marketing & LinkedIn

How LinkedIn Can Help Your Content Marketing Efforts

Content Distribution Support and LinkedIn

Content Marketing and LinkedIn

LinkedIn can be a valuable channel to help promote your online content. The significant aspect of this channel is that it is big (300+ million users) yet can still be specific (niche focused). This is what can make it a valuable content marketing channel. Let’s face it – we all need readers and to have the ability to have our niche-focused content read by our targeted niche is very valuable.

LinkedIn now allows members to publish (note it is permission based)!

You can think about LinkedIn as being the “facebook” for professionals. It is social media but with the starting point already being designed for and understood by professionals. This is not the “happening place” for teenagers or for people posting their vacation pics. This is the cool place for pros.

Full Story

18 Aug

Improve Your Blog

Improve Your Blog

Five Improvement Tips for Your Blog

Blog Improvements

Today, companies use blogs in many creative ways. For many their blog is a key component of their online content marketing strategy.

This blog post will cover 5 simple tips to help you improve your blog. Full Story

11 Aug

Build A Great Link Profile

Build A Powerful Link ProfileBuilding a Powerful Link Profile

Link Building Advice

Back linking has become more difficult since Matt Cutts’s famous blog post on the use of guest posting to produce backlinks. He states in no uncertain terms that this is no longer acceptable. Therefore, this way of gaining backlinks is no longer effective.

Of course, this is due to the amount of abuse that guest blogging attracted. Many SEO experts were touting this way to generate links into your site. The resultant link profile did not look natural. It was not hard to figure out when most of the links came from blogs and even more obvious when they came from the comment section of blogs.

Here is some link building advice . . . Full Story

1 Aug

Content Marketing – Storytelling

Storytelling and Content MarketingStorytelling

Those who tell stories rule the world – Plato

Storytelling can improve the success of your project or your business initiative. A wonderful story can also promote your brand.

Many projects do not result in success because few take the time to develop a “storyline” to support the project or the initiative.

Also, I  realize that many projects are not progressed because the idea is not worthy. However, this is a post about storytelling and the premise is that the idea is worthy but the story is lacking.

This is a post about how business storytelling created a successful result for multiple business parties. Full Story

30 Jul

Essential SEO Tactics

Essential SEO Tactics - SEO and Content MarketingSEO Tactics for Success

Every small business with an online presence has to deal with the issue of SEO (Search Engine Optimization). Most, in my experience, need a bit of help understanding how good their competition is and what to do to gain position versus their competitors. There are seemingly endless articles on the subject. This can create a feeling of being overwhelmed. For many, the task of being found in search for keywords valuable to your business seems daunting and endless.

In truth, SEO is not rocket science. While it can be a complicated formula, there are very clear and effective ways to enhance your position in search. There are essential SEO tactics that are key to your success. They also provide the perfect foundation from which to build your SEO strategy and boost you above your competition.

Don’t let yourself become overwhelmed.

Educated yourself! Full Story

23 Jul

Online Marketing

Online Marketing - Be DifferentOnline Marketing – There Is a High Cost to Blending In

Do Things Differently (and better)

When it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.

To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in. Full Story

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