SEO Notebook

The SEO Notebook is filled with ideas on how to improve your website SEO.

We can help you get from where you are now to a higher performance level.

SEO advice you can learn quickly and implement immediately.

1 Aug

Content Marketing – Storytelling

Storytelling and Content MarketingStorytelling

Those who tell stories rule the world – Plato

Storytelling can be a fundamental part of the success of your project or your business initiative. A wonderful story can also promote your brand.

Many a project is not progressed because no one has taken the time to develop the “story” that supports the project or the initiative.

I also realize that many a project is not progressed because the idea is not worthy. However, this is a post about storytelling and the premise is that the idea is worthy but the story is lacking.

This is a post about how storytelling created a successful result for all the parties involved. Full Story

30 Jul

Essential SEO Tactics

Essential SEO Tactics - SEO and Content MarketingSEO Tactics for Success

Every small business with an online presence has to deal with the issue of SEO (Search Engine Optimization). Most, in my experience, need a bit of help understanding how good their competition is and what to do to gain position versus their competitors. There are seemingly endless articles on the subject. This can create a feeling of being overwhelmed. For many, the task of being found in search for keywords valuable to your business seems daunting and endless.

In truth, SEO is not rocket science. While it can be a complicated formula, there are very clear and effective ways to enhance your position in search. There are essential SEO tactics that are key to your success. They also provide the perfect foundation from which to build your SEO strategy and boost you above your competition.

Don’t let yourself become overwhelmed.

Educated yourself! Full Story

23 Jul

Online Marketing

Online Marketing - Be DifferentOnline Marketing – There Is a High Cost to Blending In

Do Things Differently (and better)

When it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.

To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in. Full Story

16 Jul

Ads of Impact

Advertising with ImpactMy prior blog post (Content Marketing versus Advertising) stated that advertising has its place and helps your content marketing efforts. A clever ad attracts attention and gets someone to want to learn more.

A clever ad is retained longer. Full Story

30 Jun

Content Marketing or Advertising

Advertising vs Content MarketingContent Marketing or Advertising

I teach classes on Content Marketing and I notice that people sometimes have a problem distinguishing between advertising and content marketing. I often explain that advertising and content marketing can work together. That advertising helps to make people aware and then if they want to dig in deeper then advertising can hand off to content marketing. Here is an examination of both advertising and content marketing.

Both have their place. Full Story

19 Jun

The Need to Build Social Networks

Building Social Network Success BabyThe Need to Build Social Networks

Small Business Owners Lament

I was at a business event a couple of weeks ago and there was a socializing aspect to it so I got to speak with some local business owners.

Here is a revealing story about a common business problem and some ideas for a solution. Full Story

17 Jun

Link Building

Link Building

Link Building

The Rich Get Richer

Real life is not fair, unfortunately. This seems to be even more true when it comes to matters of wealth and success. Critically, this is true also in the world of Internet marketing when it comes to acquiring links – sometimes it’s just not fair. Full Story

9 Jun

Link Building

Link Building - SEOLink Building

What’s Your Starting Point?

There are many link building tactics. However, link building must be strategic in nature. You must consider the nature of the website being promoted and its starting point. Here are three common starting points. Understanding your starting point (where you are now) will help you determine where you want to go and how to get there. Full Story

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