SEO Notebook

The SEO Notebook is filled with ideas on how to improve your website SEO.

We can help you get from where you are now to a higher performance level.

SEO advice you can learn quickly and implement immediately.

13 Apr

Internet Marketing – There’s NOTHING Static

Internet Marketing - Are You OptimizedInternet Marketing

There’s Nothing Static About Internet Marketing

Even though there is nothing static about it we can count on one thing as a constant. This constant is the persistent effort by search engines to improve the search results that they present to their customer – the people who are searching – you and me. Full Story

8 Apr

What is Evergreen Content?

Evergreen Content - What is Evergreen ContentWhat is Evergreen Content?

It’s Long-Lasting Content Which Is Great for SEO

A Guide to Evergreen Content

If you’re involved in content marketing — and virtually anyone who has a well established position on the web is — I am sure that you have heard the term “evergreen content” and probably also have heard that your center of content (your website or blog) needs to have it. Full Story

30 Mar

How To Network at an Event

How to Network at an EventHow to Network at an Event

Business Event Networking

Business networking is always rewarding and it is a great business building activity. It is also a great deal of fun. There are challenges and each challenge can be overcome with some awareness.

It is also important to have objectives when attending a networking event. Two worthy objectives would be:

1. How can I help other people that I meet at this event?

2. How can I grow my business by meeting other people at this event? Full Story

23 Mar

The Long Click

The Long Click

The-Long-Click-1Do People Like Your Content?

Here is an idea that goes hand-in-hand with content marketing, the idea of creating content that delights your audience and achieves high search results. You can improve your position is search by improving the onsite experience of your visitors. In search it is called the long click. Full Story

8 Mar

Words, Words, Words.

Content Marketing - Using WordsWords, Words, Words

Your Best Content Marketing Tool

What is a Shakespeare play made of?

Hamlet gives us the answer – When Polonius asks Hamlet what he is reading Hamlet answers “Words, words, words.”. A Shakespeare play is made of words. Much of our content will also be made of words. We may lace in a graphic or a photo or even a video but much of what we create will be content composed of words.

Words work! Words work well! Words have worked well for centuries. Can we be inspired by Shakespeare to elevate our wording when we create our content? Full Story

23 Feb

Shakespeare’s Content Sources

Content Sources - A Content Marketing Lesson from ShakespeareShakespeare’s Content Sources

Content Marketing Lesson from Shakespeare

Shakespeare wrote 38 plays and only two are thought of as being original stories created by Shakespeare himself. Where did the bulk of Shakespeare’s stories come from?

Shakespeare used a multitude of resources as the base materials for his content – his plays. You need to have an abundance of resources to build your content for your content marketing efforts.

Let’s examine this in more detail. Full Story

3 Feb

A Branding Lesson from Shakespeare

Branding - What's In A Brand?A Branding Lesson from Shakespeare

Shakespeare Is A Global Brand

What are the makings of a brand? It is a good question for any business to ask. Your branding relates to all interactions that your business has with it customers and potential customers.

I want to examine the “brand of Shakespeare” as a way to help us understand the making of a brand. Shakespeare remains in our minds today due to the strength of the brand. As a way to demonstrate this a want to compare Shakespeare’s search volume to some other established brands related to people (people as brands) using Google Trends. We will do this just to get some sense of where Shakespeare may lie on a people-as-brands awareness spectrum. Full Story

1 Feb

Content Marketing – Lessons from William Shakespeare

Content Marketing - Lessons from William ShakespeareContent Marketing – Lessons from William Shakespeare

William Shakespeare was an English poet and playwright. He is widely regarded as the greatest writer in the history of the English language. He is also considered the world’s pre-eminent dramatist. 

He practiced his trade in London over 400 years ago and we still read and study and are entertained by his delightful content. Shakespeare knew how to create content that deep and delightful. We can learn lesson about content creation from William Shakespeare and there will be a series of posts the SEO Notebook that will use examples from Shakespeare to help us to learn how to create delightful content. Full Story

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