SEO Notebook

The SEO Notebook is filled with ideas on how to improve your website SEO.

We can help you get from where you are now to a higher performance level.

SEO advice you can learn quickly and implement immediately.

25 Aug

Content Marketing & LinkedIn

How LinkedIn Can Help Your Content Marketing Efforts

Content Distribution Support and LinkedIn

Content Marketing and LinkedIn

LinkedIn can be another channel to help promote your online content. It is a big channel (300+ million users) yet can still be specific (niche focused) this is what can make it a very important content marketing channel. Let’s face it – we all need readers and to have the ability to have our niche-focused content read by our targeted niche is very valuable. Full Story

18 Aug

Improve Your Blog

Improve Your Blog

Five Improvement Tips for Your Blog

Blog Improvements

Today, companies use blogs in many creative ways. For many their blog is a key component of their online content marketing strategy.

This blog post will cover 5 simple tips to help you improve your blog. Full Story

11 Aug

Build A Great Link Profile

Build A Powerful Link ProfileBuilding a Powerful Link Profile

Link Building Advice

Back linking has become more difficult since Matt Cutts’s famous blog post on the use of guest posting to produce backlinks. He states in no uncertain terms that this is no longer acceptable. Therefore, this way of gaining backlinks is no longer effective.

Of course, this is due to the amount of abuse that guest blogging attracted. Many SEO experts were touting this way to generate links into your site. The resultant link profile did not look natural. It was not hard to figure out when most of the links came from blogs and even more obvious when they came from the comment section of blogs.

Here is some link building advice . . . Full Story

1 Aug

Content Marketing – Storytelling

Storytelling and Content MarketingStorytelling

Those who tell stories rule the world – Plato

Storytelling can improve the success of your project or your business initiative. A wonderful story can also promote your brand.

Many projects do not result in success because no takes the time to develop a “storyline” to support the project or the initiative.

I also realize that many a project is not progressed because the idea is not worthy. However, this is a post about storytelling and the premise is that the idea is worthy but the story is lacking.

This is a post about how storytelling created a successful result for multiple parties. Full Story

30 Jul

Essential SEO Tactics

Essential SEO Tactics - SEO and Content MarketingSEO Tactics for Success

Every small business with an online presence has to deal with the issue of SEO (Search Engine Optimization). Most, in my experience, need a bit of help understanding how good their competition is and what to do to gain position versus their competitors. There are seemingly endless articles on the subject. This can create a feeling of being overwhelmed. For many, the task of being found in search for keywords valuable to your business seems daunting and endless.

In truth, SEO is not rocket science. While it can be a complicated formula, there are very clear and effective ways to enhance your position in search. There are essential SEO tactics that are key to your success. They also provide the perfect foundation from which to build your SEO strategy and boost you above your competition.

Don’t let yourself become overwhelmed.

Educated yourself! Full Story

23 Jul

Online Marketing

Online Marketing - Be DifferentOnline Marketing – There Is a High Cost to Blending In

Do Things Differently (and better)

When it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.

To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in. Full Story

16 Jul

Ads of Impact

Advertising with ImpactMy prior blog post (Content Marketing versus Advertising) stated that advertising has its place and helps your content marketing efforts. A clever ad attracts attention and gets someone to want to learn more.

A clever ad is retained longer. Full Story

30 Jun

Content Marketing or Advertising

Advertising vs Content MarketingContent Marketing or Advertising

I teach classes on Content Marketing and I notice that people sometimes have a problem distinguishing between advertising and content marketing. I often explain that advertising and content marketing can work together. That advertising helps to make people aware and then if they want to dig in deeper then advertising can hand off to content marketing. Here is an examination of both advertising and content marketing.

Both have their place. Full Story

rss
Google Plus

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.