SEO Notebook

The SEO Notebook is filled with ideas on how to improve your website SEO.

We can help you get from where you are now to a higher performance level.

SEO advice you can learn quickly and implement immediately.

23 Apr

Business and Content Competitors

Content Marketing Know Your MarketplaceBusiness and Content Competitors

Search Results Competitors

There are many preconceived notions about what can be achieved with a well designed SEO program. Sometimes the visions of what can be achieved are not realistic. Before a company allocates substantial resources there needs to be an effort to understand the competitive landscape. Full Story

21 Apr

Building Website and Blog Traffic

Real Estate MarketingBuilding Website and Blog Traffic

Tips for Real Estate Agents

If you are a Realtor then here are some free and easy ways to increase the traffic to your website and/or blog.

Full Story

19 Apr

Website Design – Less is More

Website Design - Less Is MoreThat which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is often more effective.

Website Design – Often Less is More

Many people think that creating a website is about what to have on the site. Certainly content is very important. I am not going to make a case that you need to scale back on your content. Rather, I want to inspire you to think about how to create content where the message is crystal clear. Where there is no “fluff”. Where there are no extra words placed on the page or in the post to “attract” the search engines. Full Story

13 Apr

Internet Marketing – There’s NOTHING Static

Internet Marketing - Are You OptimizedInternet Marketing

There’s Nothing Static About Internet Marketing

Even though there is nothing static about it we can count on one thing as a constant. This constant is the persistent effort by search engines to improve the search results that they present to their customer – the people who are searching – you and me. Full Story

8 Apr

What is Evergreen Content?

Evergreen Content - What is Evergreen ContentWhat is Evergreen Content?

It’s Long-Lasting Content Which Is Great for SEO

A Guide to Evergreen Content

If you’re involved in content marketing — and virtually anyone who has a well established position on the web is — I am sure that you have heard the term “evergreen content” and probably also have heard that your center of content (your website or blog) needs to have it. Full Story

30 Mar

How To Network at an Event

How to Network at an EventHow to Network at an Event

Business Event Networking

Business networking is always rewarding and it is a great business building activity. It is also a great deal of fun. There are challenges and each challenge can be overcome with some awareness.

It is also important to have objectives when attending a networking event. Two worthy objectives would be:

1. How can I help other people that I meet at this event?

2. How can I grow my business by meeting other people at this event? Full Story

23 Mar

The Long Click

The Long Click

The-Long-Click-1Do People Like Your Content?

Here is an idea that goes hand-in-hand with content marketing, the idea of creating content that delights your audience and achieves high search results. You can improve your position is search by improving the onsite experience of your visitors. In search it is called the long click. Full Story

8 Mar

Words, Words, Words.

Content Marketing - Using WordsWords, Words, Words

Your Best Content Marketing Tool

What is a Shakespeare play made of?

Hamlet gives us the answer – When Polonius asks Hamlet what he is reading Hamlet answers “Words, words, words.”. A Shakespeare play is made of words. Much of our content will also be made of words. We may lace in a graphic or a photo or even a video but much of what we create will be content composed of words.

Words work! Words work well! Words have worked well for centuries. Can we be inspired by Shakespeare to elevate our wording when we create our content? Full Story

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